My previous article ” How to get free traffic on your website ” I mentioned 7 marketing techniques and Facebook Marketing is one of the recommended 7. You can read it here.
In this article, I will expand on the idea of how to use Facebook for affiliate marketing to your advantage.
If you are a beginner affiliate marketer, you’ll find this article easy to follow and if you are somewhat seasoned this will add new insights into what you are already doing currently because of the new features added by Facebook recently.
Why Should You Consider Marketing On Facebook?
Some pertinent facts about Facebook.
Facebook was founded in 2004 by Mark Zuckerberg, a Harvard college drop-out, and 4 of his friends, Eduardo Saverin, Dustin Moskovitz, and Chris Hughes.
Since then FB has become the world’s largest social network with over 2.38 billion monthly active users (MAU) for Q1, 2019. Compare this to 2.32 billion MAUs for Q4 2018. (Source: Facebook 4/24/19).
There are 1.15 billion mobile daily active users (Mobile DAU) for December 2016, an increase of 23 percent year-over-year. (Source: Facebook as of 2/01/17) This is hugely significant and shows the dramatic growth of mobile traffic on Facebook.
There are 1.74 billion mobile active users (Mobile Facebook MAU) for December 2016 which is an increase of 21% year-over-year (Source: Facebook as of 02/01/17).
Age 25 to 34, at 29.7% of users, is the most common age demographic. (Source: Emarketer 2012)
What this means for you: This is the prime target demographic for many businesses’ marketing efforts, and you have the chance to engage these key consumers on Facebook.
Facebook’s users don’t seem to have changed their behavior despite FB recent scandals like the Cambridge Analytica, account hacking, Russian election interference, and more.
It’s still relevant & simply too big to ignore as an ongoing part of your digital marketing communications program.
That said, how can we use Facebook marketing to our advantage?
How To Set Up Facebook Marketing Campaigns.
1. Facebook Pages.
Facebook Pages is like your personal profile, which is a hub of information for your brand, a company, product, service, expertise or celebrity.
Users can “Like” a page and “Follow” it, they will then automatically receive updates from that page in their news feed.
However, you need to click the option to view posts first to enable you to view the posts every time they are added.
Otherwise, it’s likely you won’t see the updates because Facebook wants Pages to boost posts for more visibility and reach.
When you get people to like your page, it’s a good idea to recommend they follow you and see your posts first.
Key differences between personal profile and Pages.
Unlike your personal profile, on Pages, people can like and follow you without getting your approval.
Personal profile, however, you have to grant approval for friendship request before someone can follow you. So getting Pages ‘like’ and ‘ follow’ is less cumbersome.
Personal account places limitation up to 5000 on the number of friends you can add.
For Pages, there’s no restriction, you can have millions of followers. That’s another advantage of Pages.
Pages is not only free but also easy to set up within a few minutes but if you want to make your Pages very professional like the Fortune 500 companies, some work needs to be done and that’s the downside.
It also takes a long time to get it off the ground unless you’re Justin Beiber or Zack Zac Efron or you are a well-known company like Microsoft or Apple.
1. You need an attractive cover image and profile photo.
You have flexibility in the choice of the cover image. It could be photos of company employees, company’s activities, fancy artwork you created or anything business related.
You decide. Make sure you include contact information on the cover image.
2. Your profile photo should not be your own selfie( unless you are a celebrity ), it should be your logo. Period.
Remember this is for business interaction and connection, not for friends and families.
3. In the “About” section, take the time to write informative points about your company, just the basics.
Don’t try to cram everything, just enough information for your audience to know what your company does.
4. The section where you can include more details is in the full about section.
Here be thorough. Inform your FB audience why you’re unique, interesting and why they should like & follow you.
If not sure what to write you could copy the text from the “About You” page of your website or blog.
Your writings should be informal, casual and friendly as you would address your friends.
Nothing will turn your audience off more than over exaggeration and hyperbole about your business.
What To Post On Your Timeline.
Your post will appear on the news feeds of everyone who has ‘ liked ‘ your page, therefore make sure you post relevant information on your timeline.
Relevancy and usefulness should be the goal in your post.
Useful tips to remember is not to post endless updates about the same thing congesting your fans news feeds.
This is spamming and will turn your fans off.
Your fans like to see interesting and unique posts like product announcements and if you incorporate videos this will even attract more ‘likes’.
To make your posts more interesting add links to articles about your company or industry, add discount coupons, promotional offers, special events, etc.
As a litmus test, before you send out your business blurbs, ask yourself, is this really beneficial to my fans?
If the answer is NO, don’t do it. Once your fans are turned off, it’s not easy to bring them back.
How To Use Facebook Marketing Tools
There are several features that Facebook has added on its platform. You can view these on the left-hand corner.
A. Facebook Groups
There are literally thousands of business, charitable organizations, community, political, religious groups which you can join.
Joining groups that are relevant to your business makes sense and its easy to do by simply clicking on the button “Join”.
This is the quickest way to reach thousands of group members and promote your offer.
Most of these groups allow you to post your ads without spamming other group members ads. Follow the group rules to avoid being kicked out.
Better yet, create your own group related to your industry and build a fan base from there.
If you post interesting and useful contents you’ll accumulate fan base over time.
Facebook Groups usually have a high level of engagement but they are also time-consuming.
Questions have to be replied, comments have to be responded in a timely manner or your fans may think you are not serious in promoting your offer.
Above all be honest in your discussion.
B. Facebook Marketplace
You are familiar with Craigslist aren’t’s you? FB Marketplace is Facebook’s version of Craigslist. Take a look at the picture here.
Market your products if you have any on this Facebook Marketplace by clicking the “Sell Something” button.
Select the product category, download your product image and you are good to go. Anybody looking to buy something through FB will find your products in this category.
Anybody in eCommerce, like Shopify, should really take advantage of this FB marketplace platform to promote his products.
C. Facebook Offers
This is a variation to FB marketplace where you can promote special offers on your products/services. They are basically a percentage discount on regular price.
Take advantage of special events like President’s Day, Independence Day to promote your offers.
D. Facebook Jobs
Facebook Jobs is an employment offer by companies looking to hire new employees.
This is a relatively new feature of Facebook and similar to Craigslist you can promote any kinds of jobs either salary or commission based.
Facebook Market Segmentation
Facebook has a vast collection of users’ data that you can virtually target specific your offer based on geographic locations, age, sex, education levels, ethnicity and so on.
This allows you to track your success or failure with each market segment and align your marketing strategy accordingly.
Facebook Ads Multiple Categories
You can choose FB ads in the form of videos, offers, canvas, leads, and many other types, each with its own usefulness depending on what marketing techniques you’re employing.
To find out which ads are best for your business snoop on what your competitors are doing. Active ads are probably ads that work.
It is hard to ignore Facebook marketing due to its vastness and flexibility. Your involvement with Facebook marketing is only limited by time and budget constraints.
My recommendation is to take action to build your business using Facebook as one of your marketing techniques.
Take the time to get yourself familiarize with Facebook Marketing because Facebook is rapidly changing and tweaking its marketing platform to keep pace with changes in social media marketing.
Facebook is here to stay and your business could really benefit from FB marketing.
As usual, I appreciate you reading my article and if you have any questions, comments or critiques feel free to leave them below.
Ahearst is an author & creator of Affiliate Wizard, a website design to help online entrepreneurs & affiliate marketers to create a successful affiliate marketing business. Ahearst is currently in college majoring in business administration.